Assignments
Country-of-Origin Effect
In this assignment, you will use your understanding of the country-of-origin effect to analyze this concept more thoroughly.
Topic Requirements:
Describe the country-of-origin effect.
Provide an example of a product with a positive country-of-origin effect. Explain.
Provide an example of a product with a negative country-of-origin effect. Explain.
Imagine that you are an international marketer responsible for promoting a product with a negative country-of-origin effect. What could you do to counteract that negative image and promote your product successfully?
Content Requirements:
Your response to each part of this assignment should be a minimum of one paragraph, for a total of four paragraphs.