Assignment: Consumer Behavior and Organizational Effectiveness
Create a 5 slides Microsoft PowerPoint presentation in which you explain to executives from the baby boomer generation how marketing and consumer behavior is changing.
The following companies may not be selected for your assignments: Apple, Coca-Cola, Nike, Starbucks or WalMart. If one of these companies is used for an assignment, a 50% point deduction will be applied.
Address the following in your presentation:
1) Provide an example of a management principle that is relatively new that should be considered for organizational effectiveness.
2) Examine the social trend of continued concern for health and well-being in the United States. Provide an example of a current or future product that is an example of addressing this concern.
3) Conclude what members of Generation Z are most likely to influence. Provide an example of a current or future product that is an example of Generation Z influence.
4) Determine how social forces of the environment impact product demand. Provide an example of a current or future product that is an example of responding to social forces.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.