Provide advantages of starbucks expansion in ethiopia


Problem: Provide advantages of Starbucks expansion in Ethiopia (the birthplace of coffee), address the following 11 main points:

  • Size and characteristics of the market
  • Number and size of global, regional, and local competitors currently acting in the market
  • Balance of trade
  • Currency exchange rates (current and historical)
  • Percentage of domestic production exported
  • Percentage of domestic consumption imported
  • Cost of labor
  • Tax level for domestic and foreign companies
  • Presence of government in the economy
  • Percentage of ownership allowed to foreign companies and/or investors
  • Local laws and regulations related to industry/product

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