Assignemnt
Review the given article summarize its argument, and objectively critique the structure. This will be followed by an in-class discussion. Your analysis should have two parts.
1) In first part of the report, you should provide a thorough summary of the research question being investigated, the methodology used to solve it, and the results obtained. And what you learnt from it.
2) In the second part you will carry an objective critique of the article, listing your concerns and the reasons for your concerns. This should focus on issues such as, but not limited to, the relevance and objectives of the research, theories methodology used, assumptions made, modelling/experimental techniques used, solutions developed, statistical tests used, findings presented, and conclusions made.
Report Structure
· Your reports should use 12-point font, single-spacing, and one-inch margins
· It should not be more than a 1000 words.
· Use headings and subheadings to facilitate reading.
Article: Actionable Social Media Competitive Analytics For Understanding Customer Experiences by Wu He, Xin Tian, Yong Chen & Dazhi Chong.