Discussion:
IMC Plan Project: Message Strategy & Media Plan
Complete the Message Strategy & Media Plan portion of the plan.
• Provide a summary statement of your message strategy that includes the following:
o The message execution
o The purpose of your IMC message
o A description of the target audience
o A description of the message personality or tone
• Describe how the creative process supports the transition from the message strategy summary to the delivery of creative concepts. Include the following:
o Rationale for how you arrived at the description of the message personality
o Tools, such as brainstorming, lateral thinking, insight, and so forth, that you employed to achieve your IMC objectives
• Create a one-year media plan matrix using the format in the Media Plan Matrix that proposes your most effective mix of media channels selected. Include the following:
o A chronological schedule for implementation
o A budget requirement to support the plan
• Describe why the delivery of your message will be more effective than other approaches.
o Click the Assignment Files tab to submit your assignment.