Assignment
I. Purpose The purpose of this assignment is to apply your familiarity with nonmarket forces affecting businesses to Royal Bank of Canada. This assignment is focused on researching and analyzing broad strategies which lead to positioning options for a firm in its market and nonmarket environments.
II. Introduction Provide a short history of Royal Bank of Canada and briefly describe its current business operations. Nonmarket Environment Examine Royal Bank of Canada's nonmarket environment with respect to any of the following types of issues:
1. Public perception (e.g. revenue change which is correlated to the issue)
2. Legal (e.g. as plaintiff or defendant in a law suit)
3. Regulatory (e.g. a securities commission investigation)
Apply the Four Is analysis model (Issues, Interests, Institutions, Information) to one current or past issues you identify and choose. This is the foundation of your analysis; use as much additional material from the textbook as necessary in order to fulfill the requirements of the assignment.
III. Integrated Strategy Discuss Royal Bank of Canada's integration of a market and nonmarket strategy by analyzing its level of success and the extent of its current challenges. Cite examples about the positioning and need for repositioning of Royal Bank of Canada in its market and nonmarket environments.
IV. Conclusion and Recommendation(s) Conclude by summarizing your analysis and providing recommendations that address any challenges cited in your analysis. In particular, address any perceived benefits for your business in creating and updating an integrated market and nonmarket strategy.