Problem
Using a residential rental company as an example.
You have a residential rental company.
1) Promotion
a) Explain your residential rental company plans for promotion, including the message, the media you will use, and distribution channels. Include a table to show the methods and the budgets you intend.
b) Provide a sample of an example marketing material.
c) Does your company have a slogan? What is it?
d) Provide a sample logo for your company.
e) Where, specifically, and how often will you advertise your product/service?
f) How will you publicize your organization?
g) What information will you keep in your customer database? How will you seek repeat purchases from previous customers?
h) Identify the ways you intend to provide superior customer service (in-house, outsourced, or independent sales force)?
i) Can customers expect personal assistance, automated service, or self-service?
2) Place
a) Where will a residential rental company sell its product/service (physical and virtual)? What are the advantages and disadvantages of your choices?
b) What is the workforce availability in your area as it pertains to employees for your needs? (Use online census or workforce data as support)