Discussions
Provide a recent example of a product you purchased that demonstrates marketing as an exchange relationship. Analyze the 4Ps as it relates to this purchase's exchange relationship.
Discussion 1
Segmentation at the Grocery Store" Please responds to the following:
•The milk aisle at the grocery store can be very confusing if you're not sure of what you want to purchase. The shelves consist of a variety of milk options such as whole, skim, two percent, fat-free, chocolate, lactose-free, almond, soy and coconut milk, as well as creamers for coffee. Most people don't think about the variance in milk when thinking of the milk aisle as a whole because they are used to buying what they buy for their own reasons.
All four data-based segmentations are targeted in the milk aisle. They are listed as (1) Demographics, (2) Geographic, (3) Psychological, and (4) Behaviors
Discussion 1
Many beginning marketing students make the mistake of assuming that some products can appeal to everyone. Pick a product that you believe has mass appeal and analyze.
Discussion 1
Assess how a marketer would approach the Product P of the 4Ps for a service it wants to add to its existing product lineup. For example, Best Buy adding The Geek Squad or Sam's Club adding automotive service centers.
Discussion 1
"Brands":
•Pick your favorite restaurant. Analyze its current brand strategy and make one recommendation for changing or strengthening the existing brand strategy.
Discussion 1
Pick a health and beauty brand and item you use regularly; for example, shampoo, shaving cream, moisturizer, razor blades, etc. Imagine this brand is extending its reach to a new target audience with a new product. Identify this new target audience and then outline the beginnings of a pricing strategy for this new product, by offering specifics instead of generalities about the strategy. For example, do not merely say "I suggest a competitive price." Instead say, "I suggest a high-volume, low-introductory price." Provide a rationale for your strategy choice(s).
Discussion 1
•Evaluate overall how politicians engaged in the 2008 or 2012 Presidential campaign have integrated their marketing message. Then, evaluate one specific candidate of your choice.
Discussion 1
Yelp and Face book are among the many growing social media sites allowing customers to give feedback about products, services, and experiences. This method allows for a passive approach to a problem or bad experience. For example, if someone had to wait 10 minutes in line for a latte, there may be no way for the barista to know this person waited this long or is disgruntled by the long wait. Design a process in which a small business can ensure customers are satisfied so that they do not quickly take a passive approach to merely complain to a large audience without first making someone at the business aware that a problem exists.
Discussion 1
Imagine you have been promoted to a brand manager for a frozen pizza. The promotion is a challenge being that sales for the pizza have gone backward three years in a row. Assess what you will need to know or what questions need to be answered before you can size up what is not working about the current strategy.
Discussion 1
Assess what makes an effective marketing plan. You can be generic in your answer or use a specific brand or product in your response.
Discussion 1
Reflecting on the past ten weeks, specify what you believe are the two most important concepts you have learned in this course. Predict two ways you will be able to apply these concepts to your current job and career in the future.