For this assignment, the company of choice is a private Montessori school. And the Marketing Strategy to be proposed is Personal Selling - Objectives.
That is to describe how personal selling - with focus of objectives was going to reinforce Porter's Generic Strategy (Broad Differentiation Strategy) that you believed the organization was using.
Please Please Please make sure to address all of the following ...
Marketing Strategy Instructions:
1- Provide a good definition and description of Porter's Generic Strategy (Broad Differentiation) that your company is currently pursuing.
2- Describe the specific Marketing Strategy (Personal Selling -Objectives) you are recommending to complement the Porter's strategy the company is pursuing.
3- Discuss the objectives for the strategy you are proposing
4- Provide two to three specific (real world) examples of how this marketing strategy is used to enhance Porter's Strategy
5- Provide an example of how you would use this strategy with the company you are currently employed or for a company you chose in Discussion
Promotional Strategy Instructions:
1- Provide a good description and example of the Promotional Strategy that will be utilized in your Marketing Plan.
2- Describe how the specific Promotional Strategy you are recommending complements all of your strategic recommendations i.e. Porter's strategy, target market, positioning, and highlighted marketing strategy.
3- Provide two to three specific (real world) examples of how this promotional strategy is used to enhance Porter's Strategy
10 Pages Approx (3000 Words)