To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:
Acute care
Ambulatory care
Assisted living
Continuing care retirement community
Critical access hospital
Dialysis care
Home health care
Hospice care
Long-term care
Memory care
Palliative care
Pediatric care
Primary care
Short-term care (e.g., post-surgery therapy)
Surgical care
Veterans Administration
Other (requires approval from instructor)
Next, select an environment/location:
Downtown New York City
Denver, Colorado
Mobile, Alabama
Boston, Massachusetts
Rural Minnesota
Savannah, Georgia
Los Angeles, California
Fort Worth, Texas
Anchorage, Alaska
Other (requires approval from instructor)
Finally, select three (3) marketing tools:
Email
Newspaper
Memorandum
Radio advertisement
Television
Telephone
Social media
Internet
Person-to-person
Billboard
Referral
Other (does not require approval from instructor)
Instructions
1. Provide a general overview of your select healthcare system.
2. Discuss the demographics of your select location.
3. Discuss the advantages of using each marketing tool at your healthcare system and location.
4. Discuss the disadvantages of using each marketing tool at your healthcare system and location.
5. Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.
Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.
Select one (1) of the following options:
---3-4 page paper excluding front and back matter (APA standards apply ).
---Internal organizational memorandum.
---Infographic
---PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).