In this part, we consider questions concerning strategy development and demand forecasting in volatile marketing environments:
1) Provide a definition of market demand.
2) How are market demand, market potential and sales forecasting related to each other?
3) The fertility rate in Australia is declining and immigration levels are not yet set at levels that might lead to population growth (at the time of writing). Might this influence the revenue and earnings that Qantas could achieve in the future?
4) How might Qantas employ such a tool as the Ansoff product/market expansion grid in developing its growth strategies?
Give reference and citation in APA style, please.