Question I: Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. You are employed as a general manager at the Walt Disney Co, a diversified international family entertainment and media company. Provide a critical analysis of ethical and legal issues involving online marketing. Ensure that your analysis has practical relevance and linkage to the organisation concerned.
Question II: Even while every company is different in certain respects, generally speaking, e-procurement is deployed as a part of a larger business process management strategy. You are a buying manager at MAKRO (Retail Store) South Africa. Examine the advantages of deploying e-procurement at MAKRO making use of relevant examples to support your answer.
Question III: Technology that accelerates the pace and breadth of knowledge exchange throughout the business and society is what defines the Digital Era. According to evolutionary theory, knowledge transfer is essential for sustainability in the system in which we live. You are one of the managing directors of MTN (Telecommunication Company) in South Africa. Critically examine the trends in the Digital Era with reference to MTN.