The Plan Comes Together
Not all of the elements of the situation analysis can be accounted for during the strategy development process.
Presentation Script
Your presentation will provide a comprehensive look at the marketing plan for your tangible product. You are permitted to use sections from Unit 4 to develop the presentation. Include the following:
1. Segmentation Application
2. Gap Analysis, Benchmarking, and Competitive Advantage
3. Pricing and Channels
4. Tactical Marketing Mix Strategy
• Create a script to accompany the presentation. It should be informative and targeted to a professional clientele.
This part of the Individual Project should be at least 2-3 pages in length (single-spaced).
PowerPoint Presentation
Complete the following:
• Create a professional PowerPoint slideshow. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, and graphics). Optional content includes sound, videos, and animation.
• Write a script in a Word document
This part of the Individual Project should be at least 12 slides (body of presentation).