Assignment:
Research Project
In Unit VII you will provide a comprehensive discussion of the pricing strategies of your company.
Pricing
This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at theoverall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quoorientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices overthe product life cycle, and discounts or allowances. Review Chapter 16 in the textbook for a complete understanding ofhow companies utilize pricing strategies.
Competitive Advantage
Does your company has a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether yourcompany has a competitive advantage with respect to how they price their products? Again, this section should onlydiscuss whether your company has a competitive advantage with respect to price (product, promotion and place arediscussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page.References should include at least one additional, credible reference beyond the textbook. All sources used must bereferenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Includethe use of subheadings (this week consider Pricing and Competitive Advantage in Pricing).Information about accessing the Blackboard Grading Rubric for this assignment is provided below