Assignment: Marketing Plan
You will be taking on the role of marketing manager for the organization UPS. Within that role, using the market plan uploaded and expand to add additional details as requested below to present to the marketing team. Compiling your content into a PowerPoint presentation. The items below should be included in your presentation.
1) Introduction: Include a brief introduction of the company.
2) Competitive Analysis: Provide a comparison of the company against two or three competitors.
3) Marketing Strategies: Include an examination of all four Ps (product, price, place, and promotion). This should include the product and service, pricing, distribution/place, and both traditional and digital marketing strategies.
4) Competitive Advantage: Address whether the company holds a competitive advantage in each of the areas of the four Ps.
5) Ethical Stance of Company: Present the company's ethical stance, which can include topics such as how they have created an ethical culture, social responsibility or corporate social responsibility (CSR), or any other topics related to ethical behavior within the organization.
6) Conclusion: Provide recommendations for this company with respect to future marketing strategies, remembering to include topics involving all four Ps.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.