Provide a brief description of the industry beyond the one


The Bloomberg's Industry Market Leaders website lists 49 industries along with a presentation of the leading firms in those industries.  In this first assignment, you are tasked to write a paper about one of those industries that you believe to be one of the most global in nature. Base your paper on the information in the required resources and at least two additional resources of your choice (do not use Wikipedia because it is not considered a scholarly website). In your report, be sure to include the following:

  • Select an industry from Bloomberg's Industry Market Leaders that you believe to be one of the most global in nature.
  • Provide a brief description of the industry (beyond the one presented in the Bloomberg source), along with a brief discussion about the competitive environment among the top two to three market leaders in that industry.
  • Compose a list of characteristics that makes the industry one of the most global in nature as compared to others on the list.
  • Based on Tetenbaum and Laurence's (2011) description and discussion of chaos, would you describe the environment of your industry pick as chaotic? Why or why not?

Bloomberg Industry Market Leaders- https://www.bloomberg.com/visual-data/industries/

Dontigney, E. (2014). Global industry definition.- https://www.ehow.com/facts_6864353_global-industry-definition.html.

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Marketing Management: Provide a brief description of the industry beyond the one
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