Tellme Questions
1. Provide a description of the Tellme value proposition for the directory services business. What are the three most critical assumptions underlying the demand for this value proposition and the size of the market for voice enabled directory services [word count 300]?
2. What factors constrain the ability of Tellme to apply lean startup principles to the development of their directory services business model? [word count 300]
3. Based on the information in the case, consider the overall respective business models for the directory services business and the network services business.
i. What are the most important ways the solution that underlies the Tellme directory services value creation idea impacts the structure of the directory services business model? [word count 350]
ii. What are the most critical differences between the network services business model and the directory services business model? [word count 350]
4. Business Model Profit Margins:
i. Using facts provided in the case,
a. estimate the profit margin per call in the consumer directory business, where advertising is the only source of revenue. Use advertising rates for Internet banner ads (provided in the case) as a proxy for revenue per ad on a Tellme call.
b. Using facts provided in the case, estimate the profit margin per call for the network services business.
[word count 250]
[Note: I'm less concerned that you get the exact estimates correct in the above questions. What is important is the formula you use to calculate profit margin so that you can answer the next question.]
ii. Compare and contrast the uncertainty associated with achieving profitability in the directory services business versus the network services business. [word count 300]
Vettery Questions
Read the short article on the Startup Vettery, the Wikipedia article on the search industry, and the Vettery website (vettery.com) Answer the following two questions:
5. Based on the concepts covered in class, the information provided in the article and the vettery website, provide a description of the Vettery business model. [word count 300]
6. In what sense does Vettery, if successful, represent a business model innovation.? Content in the Wikipedia article on the search industry provides useful information in answering this question. [word count 300]
ATTACHED IS:-
Attachment:- Executive-search---Wikipedia--the-free-encyclopedia.rar
Attachment:- Tellme Networks, Inc.rar
Attachment:- Vettery-Raises--1.7M-And-Officially-Launches-Its-Job-Marketplace-.rar