Assignment: Application: Implementation of the Balanced Scorecard
The term balanced scorecard became part of professional accounting vernacular in the early1990's. This nontraditional approach to measuring strategic performance wasdeveloped by Dr. Robert Kaplan and Dr. David Norton. As the name implies, thegoal of the balanced scorecard is to provide stakeholders with a balanced viewof the performance of an organization. To prepare for this Application, reviewCase 14-1 "Global Oil" in Chapter 14 of your course text. After reading andanalyzing the information presented, respond to the following:
The Assignment:
o Provide a critical analysis of M&R's implementation of thebalanced scorecard, including an identification of the strengths and weaknessesof the program.
Prepare a response to the following: Was the adoption of the balancedscorecard at M&R responsible for turning around the organization'sfinancial performance? Explain your answer