Protecting focused commercial advertising


Assignment:

U.S. Beverage Co. produced Phat Boy, an inexpensive malt liquor that was sold in bigger bottles with a higher alcohol content than competing beers. It also sported a funky red, black, and yellow label and contained ginseng, which some consider an aphrodisiac. (“Phat” is a ’90s version of the word “cool.”) A public interest group contended that Phat Boy was targeted to underage African-Americans, much like cigarette ads featuring Joe Camel allegedly targeted teenagers. Does the Constitution protect focused commercial advertising?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Law and Ethics: Protecting focused commercial advertising
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