Prospective Analysis
Forecast the future financial performance and use appropriate valuation models to produce an estimate of firm value. As you are valuing a publicly traded company for common shareholders, you should focus on the value of a share in common stock of that company and compare your valuation to the market valuation, providing possible explanation for any differences (sensitivity analysis). You should comment on the extent to which management is adding value, and comparison with the stock price is encouraged.
Application
As a potential management consultant to your chosen firm, provide a discussion as to the possible opportunities for improvement, and potential challenges for your firm. Provide remedies for these concerns. You should be quite specific in any recommendations you make.