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Pros and cons of using radio media

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Question 1: How does an organization choose the correct media for an advertising campaign? What factors must be considered?

Question 2: What are the pros and cons of using radio media? Print media? Television? Digital media? Choose two and list the pros and cons of using each media for an advertising campaign (use 2 APA sources to support answer)

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Marketing Management: Pros and cons of using radio media

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Marketing Management: Pros and cons of using radio media

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