Pros and cons of using celebrities in marketing campaigns
Problem: Present the pros and cons of using celebrities in marketing campaigns with a product that is currently using a celebrity in their advertisements and make a case for using/or not using a celebrity to promote the product.
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Assignment: What value is added by the following? Rates in terms of "high", "low" or "none" and explain:
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Present the pros and cons of using celebrities in marketing campaigns with a product that is currently using a celebrity in their advertisements and make a case for using/or not using a celebrity to promote the product.
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