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Pros and cons of targeting a market niche

Task 1: Explain:

1. A (Focused) Market Niche Strategies and focused (or market niche) strategies.

2. Illustrate with one company that you believe is employing a market niche strategy that is not covered in the attached pages.

3. What are some of the pros and cons of targeting a market niche?

Task 2: Explain:

1. Vertical Integration. Is (a company that you are familiar, with) vertically integrated?

2. If so, is it fully, or partially, integrated?

3. If not, would such a move yield potentially high competitive rewards?

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Other Management: Pros and cons of targeting a market niche

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