Assignment:
Review a case: Lego(A):the crisis by JAn W.Rivkin,Stefan H.thomke and Daniela Beyersdorfer
INTRODUCTION (half a page, not more than 1 page)
- Similar to Executive Summary
- Company's strategic objectives/goals?
- What analyses done?
- Conclusions of analysis,
• key issues/problems identified in reaching strategic objectives and
• key recommendations to address these issues
AVAILABLE OPTIONS GIVEN THE COMPANY'S SITUATION (not a very long list)
- Pros and Cons of each available option weighed?
- What metrics did you use to evaluate options?
- All key issues/problems addressed?
- Company's strategic objectives achieved by adopting identified options?
- Can options be funded? How?
• YOUR RECOMMENDATIONS (short-listed from above)
- Prioritize: Which one is the best option? In what order to implement?
Implementation steps? Challenges in implementing? Consequences for the\ company (i.e., how these will enable the company to reach its objectives)
- Recommendations consistent with one another?