Assignment:
In this assignment, answer the following:
Question 1. Select an enterprise in which you are interested and briefly describe its main business.
Question 2. Describe the pros and cons associated with the enterprise using primary data in its marketing research.
Question 3. Describe the pros and cons associated with the enterprise using secondary data in its marketing research.
Question 4. Describe how the enterprise could effectively use a combination of primary and secondary data in its marketing research.