Company is Apple Inc.
Propose your long-term (3 year) vision for your organization. Which cultural issues are conducive to the changes you want to make and which cultural issues must be changed and why? Are the right people in the right roles? Propose and defend your strategic employee positions/roles needed to achieve your short-term profit goals and long-term vision.
You must answer the discussion questions by speaking in the first person as the CEO of your organization and respond to your peers as a Board member of their organization.