Discussion: "Diversification"
Resond to the following:
• Read the article titled "Breaking Down the Ansoff Matrix".
• In the article, the author discussed four different types of product-market strategies: Market penetration, Market development, Product development, and Diversification. Select one of these strategies that you would use for future growth of a business, and examine the main advantages and disadvantages of the selected strategy. Provide an example or scenario to support your response.
• It is well known that diversification across a portfolio sometimes can be challenging. Propose one to two overall diversification strategies that you would use in order to improve operating excellence. Provide a rationale for your response.