Question: International Marketing
Watch the videos titled, "Simon Sinek: How great leaders inspire action" and "Simon Sinek: Why good leaders make you feel safe". Then, give your opinion on why leaders of global companies should / must practice corporate social responsibility. Based on the videos, describe how global managers can help make their employees feel safe.
Strategic Marketing
• Determine two performance criteria for use by a company of your choice to monitor strategic marketing performance.
Microsoft's Strategy Adaptation in China" Please respond to the following:
• Hypothesize as to why Microsoft utilizes its current marketing strategy in China. Support your hypothesis with examples or evidence.
• Propose a strategy that Microsoft could use in protecting its intellectual property rights. Then, indicate how successful your proposal could be in protecting its intellectual property.
Strategic Market Pricing
Ethical Issues" Please respond to the following:
• Use the Internet and/or Strayer Library to find a recent article (within the last 12 months) of an example of a pricing issue that is legal, but has moral implications.
Describe the moral implication you found in your research. Discuss the edge that the pricing strategy or tactic was designed to give and how the pricing strategy or tactic impacted stakeholders.
Legal Issues" Please respond to the following:
• Create a scenario in which a company would face a common legal issue related to pricing. Determine possible consequences.