Assume you work as a Marketing Executive in an organisation who wishes to launch a new product aimed at smart phone users in the UK.
The senior management team has decided to conduct both qualitative and quantitative research in the London area to test the market. You have been given the responsibility of searching for market research agencies to carry out this task.
Propose a marketing research plan to obtain information in the area. This research plan, also known as a research brief, is to be sent to three potential marketing research agencies who will respond with a detailed marketing research proposal.
Prepare this research plan.