Proportion of a typical television advertisement


Discuss the below:

Q: In 2006, Visa wanted to move away from its long running television advertising them of "Visa, it's everywhere you want to be." During the Winter Olympics, Visa featured Olympians in commercials with a broader message, including security; check cards, and payment technologies such as contactless processing. One of the first commercials featured snowboarder Lindsey Jacobellis being coached to calm down before a big race by imagining that her Visa Check Card got stolen. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." Harris Ad Research Service conducted a study of 903 adults who viewed the new Visa advertisement and reported that 54 indicated that they "like the ad a lot." According to Harris, the proportion of a typical television advertisement receiving the "like the ad a lot" score is 0.21.

A) Use the six-step critical value approach to hypothesis testing and a 0.05 level of significance to try to prove that the new Visa ad is less successful than a typical television advertisement.

B) Use the five-step p-value approach to hypothesis testing and a 0.05 level of significance to try to prove that the new Visa ad is less successful than a typical television advertisement.

C) Compare the results of (a) and (b).

 

Solution Preview :

Prepared by a verified Expert
Basic Statistics: Proportion of a typical television advertisement
Reference No:- TGS01916824

Now Priced at $20 (50% Discount)

Recommended (92%)

Rated (4.4/5)