The assignment will assess the various theories, tools and techniques covered in this module with emphasis on the ability to analyse, apply, evaluate and formulate strategies for organizational success.
This assignment should reflect the learner's ability in the following areas:
1. Proper application of the strategic management concepts and tools learned during the Managing Business Strategy module;
2. Integration of learning from the various concepts, tools, techniques and the analysis and integration to facilitate the development of consistent and effective strategies for organizational success.
3. Strategic thinking capability as shown in the analysis of strategic issues of the chosen business or organization and in the formulation of logical, rational and effective strategies;
The Tasks
Submit a Management Report covering the following areas:
1) Write an Executive Summary
2) Write an Introduction provide the Company Background including the business environment or industry it operates in.
3) Submit an analysis of the company's mission & vision statements & objectives. Recommend revised mission & vision statements and corporate goals/ objectives where appropriate
4) Undertake an Industry Analysis for your chosen company's business using Porter's Five Forces framework
5) Based on your external analysis, present the industry attractiveness and strategic issues facing your chosen company
6) Undertake the following for your chosen company:
- Analysis of the current strategies
- Strategic Issues
7) Prepare the following for your chosen company:
- Matrices on SWOT, SPACE, BCG, & QSPM.
- A critical and integrated analysis of the results of your matrices which provides the basis for subsequent strategy recommendations.
- Strategy recommendations
8) Write a conclusion
Attachment:- Module-Specification.pdf