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Prompt what is the role of branding in todays marketing

Prompt: What is the role of branding in today's marketing communications?

Some question to consider as you address the prompt:

How does a brand add value to an organization's communications process?

What makes a branding initiative/program successful?

How does an organization's branding efforts go awry?

What will be the future of branding?

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Marketing Management: Prompt what is the role of branding in todays marketing

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Marketing Management: Prompt what is the role of branding in todays marketing

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