Promotional activities are important for maintaining


Promotional activities are important for maintaining customer traffic. Identify a well-known product that is highly advertised. Research and analyze all of the media that the company is using to promote the product. Be sure to assess reach, frequency, message, target, etc. Present your analysis in an essay, not to exceed five pages (double-spaced, with author-page documentation of your sources). If possible, attach a copy of the ad or ad copy with your assignment (not to be included in page count) 

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Management Theories: Promotional activities are important for maintaining
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