Promotion to earn more awareness


Problem: Chester's Elite product Cell has an awareness of 72%. Chester's Cell product manager for the Elite segment is determined to have more awareness for Cell than Andrews' Elite product Axe. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Cell's existing awareness is lost every year. Assuming that Axe's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Axe product?

A. Nothing

B. 1 Million

C. 2 Million

D. 3 Million

Solution Preview :

Prepared by a verified Expert
Finance Basics: Promotion to earn more awareness
Reference No:- TGS01451042

Now Priced at $20 (50% Discount)

Recommended (90%)

Rated (4.3/5)