Question 1. Complete a minimum 800 word paper analyzing today's promotion strategies of the company you have chosen (Nike athletic shoes).
Question 2. The analysis should include but is not limited to:
a. Evaluation of current promotional strategies.
b. Evaluation of current integrated marketing communications (IMC).
c. Your recommendations for promotion and IMC strategies.
i. Does one strategy look more promising than others?
ii. Should one or more strategies be dropped?
iii. What factors support your recommendation?