Task: Assume that you are the newly hired promotion manager for Rolex watches and Timex watches
Problem 1: Compare the promotion strategies for the two products and brands. How does each company tailor its promotion to reach its own target market?
Problem 2: Where do these brands advertise? On the Internet?On television?If so -what programs? What magazines?
Problem 3: Review the 4 parts of the promotion mix: advertising, direct sales, sales promotion and publicity. Which components would be most appropriate for each product and why? For example, some brands would not use sales promotion.
Problem 4: How could each company use social media marketing? Or would you advise the company not to get involved in social media?
Looking for a 4 to 5 page report from you on the above!