Promotion and dual adaptation strategies


Assignment:

London is hosting the 2012 Summer Olympics. By yourself or with a classmate, identify a company that might benefit from promoting its goods or services at the London Olympics. In a presentation, describe which strategy you would use: straight extension, product or promotion adaptation, dual adaptation, or product invention. Consider the fact that England is a member of the European Union.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Promotion and dual adaptation strategies
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