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Project assignment would be to develop a marketing plan for

Marketing Management - Text Book: Marketing Management 14 edition. Philip Kotler; Kevin Lane Keller

MARKETING PLAN

"Project Assignment" would be to develop a (Marketing Plan) for your "company" (your own creation). Your Marketing Plan must contain the "five basic elements" of a Marketing Plan.

Within each of the five elements there are sub-elements which are very important to cite and develop. (Hint....Review the sample from your Chapter # 2, pages 60 through 64)

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