Profitable marketing strategy
Problem: Do you agree that revisions of products is profitable marketing strategy that ends up costing less than trying to find new buyers for new products?
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Sometimes the price of the exact same product or service can vary. Location is a factor which enables a company to demand a higher price from their customers. What are other factors that influence price setting?
Imagine that you work for Apple (iphone division) and have been asked to lead a multicultural marketing team in India. How would you convene and run your meetings if you are based in the United States?
Based on readings of fairness, do you think the employee was fair to the customer? And was the company fair to the employee? - Demonstrate understanding of 21st century developments on CRM
Describe your experiences or observations with how social and environmental issues affect buyer behavior through the determination of environmental factors influencing the behavior of consumers
Problem 1: What are 2 challenges many companies face in the areas of ethics when marketing a product in another country? Problem 2: What is a legal and a cultural issue that must be considered when marketing a product in another country?
Develop an advertising campaign for the product. The campaign will be broken down into 2 parts: explanation and justification for the advertising campaign, followed by the ad itself.
How do internal company databases differ from marketing intelligence and marketing research as methods for developing marketing information?
Discuss the relationship between price and value. Does a low price necessarily mean a better value? Give an example to illustrate your opinion.
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Problem: Respond to lexi and add a question Cell phones definitely changed the way people report crimes
Problem: Ask them to identify any type of multicultural problem in Marysville, California Why is it a problem?
Question: Ask them to identify any type of multicultural problem in Oregon or anywhere. Why is it a problem?
Are they willing to learn about different cultures? Yes or No. Why? I'm willing to learn about different cultures, I'm Asian and I know my culture
Problem: Have they or someone they know ever been discriminated against? Yes or No.
Stereotypes and discrimination create impacts of community values and attitudes and can result in social devaluation and marginalisation
Oscar tested whether an individual's political affiliation varied by how many years of college education an individual had attained. What is Oscar's dependent