Profitable marketing strategy
Problem: Do you agree that revisions of products is profitable marketing strategy that ends up costing less than trying to find new buyers for new products?
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Sometimes the price of the exact same product or service can vary. Location is a factor which enables a company to demand a higher price from their customers. What are other factors that influence price setting?
Imagine that you work for Apple (iphone division) and have been asked to lead a multicultural marketing team in India. How would you convene and run your meetings if you are based in the United States?
Based on readings of fairness, do you think the employee was fair to the customer? And was the company fair to the employee? - Demonstrate understanding of 21st century developments on CRM
Describe your experiences or observations with how social and environmental issues affect buyer behavior through the determination of environmental factors influencing the behavior of consumers
Problem 1: What are 2 challenges many companies face in the areas of ethics when marketing a product in another country? Problem 2: What is a legal and a cultural issue that must be considered when marketing a product in another country?
Develop an advertising campaign for the product. The campaign will be broken down into 2 parts: explanation and justification for the advertising campaign, followed by the ad itself.
How do internal company databases differ from marketing intelligence and marketing research as methods for developing marketing information?
Discuss the relationship between price and value. Does a low price necessarily mean a better value? Give an example to illustrate your opinion.
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