Profitability Ratios - These ratios include the Gross profit Margin, Net profit Margin, Operating Margin, Return on Equity (ROE), and Return on Total Assets. These ratios helps the firm to analyze its profitability, the trend in profits and helps to take decisions regarding improving the profitability in the short and long term.
Ø Gross profit Margin = Gross Profit / Total Revenue
Ø Net profit Margin = Net Income / Total Revenue
Ø Operating Margin = Operating Income / Total Revenue
Ø Return on Equity (ROE) = Net Income applicable to Common Shares / Total Equity
Ø Return on Total Assets (ROTA) = Earnings before Interest and Taxes (EBIT) / Total Assets