Profitability of an entire organization


Question 1) How can financial decisions of an international subsidiary impact the profitability of an entire organization?

Question 2)

A) What is a global product?

B) Can any product or service be marketed globally? Why or why not?

Question 3) What factors support or impede the localization or globalization of products/services and promotion?

Question 4) How do the 4 Ps of marketing differ in a global business environment?

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Other Management: Profitability of an entire organization
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