Profit margin in response to complaints about high prices a


Question: Profit Margin. In response to complaints about high prices, a grocery chain runs the following advertising campaign: "If you pay your child $2 to go buy $50 worth of groceries, then your child makes twice as much on the trip as we do." You've collected the following information from the grocery chain's financial statements:

                    (in millions)

Sales                              $790.00

Net income                         15.80

Total assets                      365.00

Total debt                         229.80

Evaluate the grocery chain's claim. What is the basis for the statement? Is this claim misleading? Why or why not?

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Finance Basics: Profit margin in response to complaints about high prices a
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