Problem 1: Marketing performance measures can be classified as market performance metrics, competitive performance metrics, and customer performance metrics. Let's take the measures out of a business application and apply them to ourselves. Think back to your undergraduate days. Apply these metrics to ones college experience. Do these metrics differ from how you internally measured your undergraduate performance? How?
Problem 2: Marketing performance measures can be classified as market performance metrics, competitive performance metrics, and customer performance metrics. Let's take the measures out of a business application and apply them to ourselves. Think back to your undergraduate days. Apply these metrics to your college experience. Do these metrics differ from how you internally measured your undergraduate performance? How?
Problem 3: How does net marketing contribution enable a business to better understand the profit impact of a marketing strategy? How can one assess the profit impact of a specific marketing strategy? If you owned a business what fundamental marketing strategies could you use to grow your marketing profits?