1. Products under high involvement purchase situations can have the characteristics of :
A. being very expensive but having a low perceived risk
B. having serious personal consequences and reflecting on the consumer’s social image
C. having very few important attributes but a high perceived risk
D. all of the above
E. none of the above
2. Which one is not the current trend of distribution in Korea?
A. proliferation of on-line trading
B. vertical integration by the large manufacturing companies
C. vertical integration by the large distribution companies
D. proliferation of the role of wholesale dealers
E. increase of the importance of information