Problem: Select a product or service (not previously used by a classmate) that is successfully marketed in both the United States and adapted and sold in another country. Review the products website. Research the products performance in the international marketplace.
1. Identify the product and the international country where it is sold.
2. Identify the adaptations for each of the elements of the marketing mix (product, price, place, and promotion); these are adaptations that have enabled this product to be successful in the international marketplace.