Problem:
Demographics differ from psychographics in that demographics are objective and can be easily measured or defined (i.e. age, income, mobility, educational level, etc.). However, demographics are not static and the changes can have a significant impact for marketers. What are some of the changing demographics that you've seen in the last 20 years and what have been the implications for marketers? Looking forward, what are some of the changes that you see taking place in U.S. demographics over the next 20 years and how will these changes impact the marketplace? Do you see any opportunities for new products or services based on the changing demographics?