Products, like people, are viewed as having a life cycle. Product life stage cycles include (a) Introduction, (b) Growth, (c) Maturity, and (d) Decline.
What Life stage would you say the following items reside?
Canon digital cameras
Hand-held manual can openers
HP tablet computers
What marketing strategies would you suggest to these companies?
Some have said that a brand is a promise. What does that mean and why is having a strong brand an advantage to a company and to the consumer?