False and True
1. Products have tangible attributes only.
2. The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.
3. Stray Rescue is a nonprofit organization. Since the organization is not profit driven, it has no need to focus on marketing.
4. Companies use event marketing when they sponsor sporting, cultural, or charitable events.
5. The marketing concept was a business philosophy that arose in the era of mass production when it became necessary for firms to use “hard sell” techniques to convince customers to buy products that they didn’t really want.
6. Demographic market segmentation is based on measurable characteristics of potential customers, such as age, education, income, ethnicity, and gender.
7. Market research involves gathering, interpreting, and applying information to uncover opportunities and challenges for business.
8. Secondary data is existing data that marketers gather about purchasing behavior.