Question:
You manage a U.S. based company that makes shoe laces that you sell in a highly competitive market (your shoe laces are considered a standardized commodity by your customers). Your marketing staff predicts that in the upcoming year overall industry supply will fall by at least 4% because some of your U.S. competitors cannot continue to compete with foreign suppliers, but market demand will rise at least 2%. How, if at all, should you alter your production plans for the coming year?