Product Title: Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris Case Study
c) How should the company create engagement around the brand using social media and traditional media at the three stages:
a) Creating Buzz (month 1-2); Core Campaign (month 3-4); and Sustain (month 5)? What should be the first options during the Creating Buzz?
Alternatives to consider: Creating social media pages for the brand? Finding consumers willing to create the buzz? Building a platform for consumers to exchange information about the brand and give tips? Organize public relations events to illustrate the product? When should the company use the traditional media strategies (TV, Mobile, Point of Purchase)?